Instagram is one of the most popular social networking sites today. This is used as a real-time communication to different people. But unlike other social networking sites, Instagram has limited characters that one can post. It is limited up to 140 characters only, which is why they call it a microblogging website. What are the other things that you can do on Instagram? Just like any other social networking sites, Instagram allows its user to post pictures, share videos, and connect to other people.
How does Instagram work? If you are already using Instagram, you can notice that when posting a certain topic, your followers can also reply to your post. When that process occurs, you are creating a real-time conversation about different topics. With this feature, Instagram was able to evolve to a tool that people used as the world’s leading source of social discovery and news events.
There are also some terms in Instagram that you need to know in order to adapt to its environment. They are the tweet, retweet, hashtag, mention, handle, feed, list, and direct message. Mainly, the most popular is the tweet; this is the message you want to share by posting. But as stated above, a tweet is limited to 140 characters only so be wise and be precise as possible when you are tweeting. Retweet is a tweet that other members shared to their own followers. You can also do this to the posts of other people. A hashtag or specifically the symbol “#” is placed before a word or words that you want to become a keyword. This is useful for searching topics. It is also used to determine the hottest topic on this platform. Mention is a feature wherein you can mention other user in your tweet and they will be notified on their profile. Handle is also the same as your username. You can notice this in your URL, which looks like this: https://Instagram.com/-handle-
Feed is the series of tweets by different users that you will see on the homepage of your Instagram. Basically, you will only see those Tweets from the users that you are following. List is a feature wherein you can create a list of those you are following and make Instagram show only tweets from that list. Lastly, direct message is a feature of Instagram wherein you can send a direct message to someone. This is also used as a private messaging for all users.
How can Instagram be useful for business?
Well, it is proven enough that Instagram can be a great tool for promoting your business. Why? There are lots of success stories by different businesses who used Instagram as their main social media platform. Instagram is not just a simple microblogging site that aims to connect different people; this is also a great tool you can use for your marketing strategy. There are some very important reasons why you can’t ignore the power of Instagram when it comes to marketing. Here are some of them. You should also look and check which is the top site to buy Instagram followers. This is one of the best ways on how IG can be very useful for your business. Instagram is now considered as one of the giant social media platforms where you can connect with your market effectively and easily.
Instagram is Good for Communicating
As stated above, you can create a profile for your business and gather followers for it. Instagram is also a way to keep those followers get the latest information about your business. But the most important thing is that it also allows your followers to communicate with you. This is also a very effective way to build relationship with your consumers and current followers who are interested in your business.
Instagram Can Give You Leads
Since you can post everything on Instagram, this can mean that you can post special offers to different people or followers. It can also be an effective way to encourage your followers to find more potential customers that can also lead to sales. The best example is when you are offering buy-one-take-one promo of your products. The tendency is that they will find someone who also wants the same product and share their money to buy it. That way, you instantly gain new leads.
Instagram Can Improve Your Brand Personality
Personality has something to do in a business, likewise when you are in Instagram. Having a good personality can improve the way your brand build its name. This may not take effect immediately, but sooner or later, people will see your brand as a good brand just like what they see your Instagram account.
Hashtags were explained earlier in this article. Basically, this is the reason why Instagram is a good website for searching different topics. Keeping that in mind, Instagram also allows you to see all the hot topics that are being discussed by most people. You can also see the discussion about your brand or business and what people are saying about it. This works the same with your competitors. You can also see what they are up to or what is new with them.
How we can help you
Our team, North Social Media, is dedicated to every technology that can offer an advantage to marketing. We understand how important it is to make your business grow to its full potential. Having social media as a tool is part of our expertise. We know what we are doing and we also have proven strategies on how we can make them work. Every business needs a strategy and you need the right one. We have a deep understanding about the industry and we know how Instagram can help business to succeed.