When I first started researching and studying, in preparation for my Social Media business, I could understand how my future clients would feel overwhelmed and confused about all the social media information out there. With the Ten Commandments of Social Media, I’m offering general guidelines, for newcomers and business owners to Social Media, to help you better understand what the buzz is all about.
I.You are focused and confident.
Do market analysis. What are the features and benefits of your products and services? Your target market must be clearly defined. What are the demographics and psychographics of your target market? What magazines, websites and blogs do your customers frequently read? By knowing your target markets, you will become more focused and confident as you move forward to connect with them online. A registration can be made at the official site to know about the pros and cons of buying likes. This Site will offer the correct information to the business people for the purchase of the likes. The likes and views will enhance the experience of the people available at the social media platform.
II.Social Media provides opportunities for you to listen and learn.
Many businesses get confused by thinking that social media is based on technology. Social media is a real- time communication tool, just like an email, fax machine, or your cell phone. Social media platforms, such as Facebook, LinkedIn and Twitter are built on technology. The platforms give you the opportunity to connect and network, collaborate with others, monitor, listen and learn, and add value to the conversations.
III.Put people first.
Social media is about “social,” not “media”. Remember to put people first. It’s all about connecting with people you don’t already know, finding common interests, building trust, taking those relationships and expanding upon them for both personal and professional purposes. Social media allows us to create connections with people all over the world! Some of these connections will help further our businesses; others will just be for personal fulfillment.
IV.Keep blog content fresh.
Your website or blog is your prime real estate in the digital world. Here, visitors can learn about your story, your skills and core values. You also want your visitors to learn more about your products and services and get into your sales funnel. You should design your site around what you want your visitors to do, including at least one clear call to action. A blog enables you to keep visitors up to date, to express your creativity, creditability and thought leadership.
- Keep it authenticity and transparent!
Embrace two-way conversations with your audience. Engage openly on both negative and positive issues. Openness about your successes and failures will inspire your audience to trust you when they see that you do not try to make your business seem better than it really is. Every business will experience failure at one time or another. Whether it is an employee problem, a communication problem, or a financial problem, you should acknowledge it and take measures to correct it rather than pretend it never happened. No one is perfect, we all make mistakes. For further reference, review the Golden Rule.
- Create an engagement calendar.
The goal of sharing content is to engage current and potential target markets customers. If you have a blog for marketing, you will want your content to be focused on topics, articles, and blog posts of interest towards marketers. If you have an accounting services business then you will want to provide your community with content in alignment with what you recommend and advise your clients. Quality content (videos, photos, audio) can lead to quality engagement, when the content is informative, educational, problem solving and entertaining. Getting more engagement on the different social networks is important to building a consistent and more compelling brand and building online relationships.
VII. Fish where the fish are.
Each of the social networks has a core purpose. For example, if your market is primarily business-to-business, you will probably get more leads with LinkedIn than with Facebook. If you sell consumer products, Facebook or Twitter might work best. Twitter is great for personal branding, and Facebook is great for community referrals. Educate yourself by reading Social Media books, blogs and attending conferences. Look at social network profiles within your industry. Choose one or two social networks to start with, and work outwards from there. Or seek the help of a Social Media professional.
VIII. Develop strategies, tactics and metrics
Social media efforts must be tied to your business goals and help support those goals. Decide what you want to accomplish on the sites. A few examples would be: build brand awareness, market your products and services, or communicate with your current or potential customers. What tactics will you use to create an engaging social media strategy? Who will be on the planning team? Know where your target market spends the majority of their time, and then spend your time there as well. You may not need to have a presence in every social media platform. Prioritize according to the hottest platforms for your target market. Your priorities may be very different from another business, so make your own priority list and stick with it. Have metrics in place to measure the results of your efforts.
- Mix and blend strategically.
Social Media is fast becoming an essential part of your marketing mix. It should be an integral part of your overall marketing strategic plan. Which would also include maintaining your website or blog, traditional marketing, Internet marketing and use of communications plans.
Every business, big and small started with one friend, one fan, and one follower. You will start small and grow your online presence over time. A social media program takes time. Determine how much time you can spend on the social networks. There’s a lot of trial and error. Social Media success is a long-term commitment, stick with it.
What’s the point? The 10 Commandments of Social Media, these guidelines can help with brand awareness, building strong relationships and opportunities to boost website traffic and sales. In order to remain competitive, you must embrace these guidelines for your social media success. Start today.
Planting the groundwork of these seeds will generate a fruitful Social Media Marketing experience that can grow into a bountiful harvest to your business.